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Scaling B2B Marketing With AI, Strategy, and Storytelling With Mariah Kamei
Manage episode 504168655 series 3660726
المحتوى المقدم من Tyler Lane. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Tyler Lane أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Mariah Kamei is the Vice President of Growth at IMM, a full-service digital marketing agency based in Boulder, Colorado, specializing in building national marketing programs that become smarter and more valuable over time. With over 15 years of experience, she has led marketing, strategy, sales, and analytics teams, driving growth for global leaders like Adobe and Microsoft. At IMM, Mariah crafts innovative strategies by merging creativity with analytics to spark unparalleled growth.
About the EpisodeAI is reshaping B2B marketing, but scaling campaigns without losing authenticity remains the biggest challenge. Tyler Lane hosts Mariah Kamei, Vice President of Growth at IMM, as they explore how to balance campaign velocity with empathy, empower creatives with strategic constraints, and integrate AI as an enabler rather than a replacement. Mariah also shares how authenticity, storytelling, and clear leadership keep teams and brands grounded in a fast-moving digital landscape.
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