Building a Resilient Agency in a Changing Digital World With Kent Lewis

Built to Convert

Kent Lewis is the Fractional CMO at Anvil Unlimited, where he provides strategic marketing consulting and digital growth solutions for select clients. He helps organizations with integrated marketing strategy, competitive benchmarking, vendor management, and employee development. Kent also advises leaders on thought leadership and online reputation management programs. In addition to his work at Anvil Unlimited, he is the Founder of pdxMindShare, a Portland-based career community offering networking, education, and professional growth resources. Kent is also the Executive Director of NextNW, an organization dedicated to unifying Pacific Northwest advertising, marketing, and media professionals.

About the Episode

Building a successful agency isn't just about great clients or clever campaigns. It's about the culture that drives every decision, project, and partnership. In this conversation, Tyler Lane sits down with Kent Lewis, Fractional CMO at Anvil Unlimited, to explore how strong values, accountability, and empathy create lasting resilience inside marketing teams. Kent shares how he rebuilt his agency's culture from the ground up after recognizing its foundation had eroded and reveals how adaptability, transparency, and intentional leadership shape the future of agencies in a rapidly changing digital world.