011: Why Your Podcast Workflow Isn’t Working (And What To Do About It)

Behind the Workflow

Are you building a podcast workflow that fuels your brand—or one that fuels your burnout? In this episode of Behind the Workflow, Simona Costantini and Taly Melo sit down with podcast strategist and marketing queen Ana Xavier of The Podcast Space to talk about podcasting with purpose, planning smarter—not harder—and building systems that actually work for the long haul.

From cross-eyed teleprompter fails to why summer is secretly the best time to grow your audience, Ana takes us behind the curtain of her content strategy and personal workflow as a solo creator. If you’ve ever felt trapped in the weekly grind, this one’s your permission slip to pause, pivot, and podcast differently.

In this episode, you’ll learn:

• Why clarity—not hustle—is the real key to podcast consistency
• How to build a podcast workflow that matches your energy and goals
• Ana’s go-to tools for podcasting as a solo creator (from Captivate to ConvertKit)
• The difference between raw content that connects vs. polished content that flops
• Smart ways to take seasonal podcast breaks without losing listeners
• How to use RSS feeds and email to grow beyond social media

🎁 Grab our free 3P Workflow Download → https://northflow.kit.com/3-p-framework

💻 Learn more about Northflow: https://www.northflow.io

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#PodcastWorkflow #SustainablePodcasting #NorthflowTools #BehindTheWorkflow #PodcastStrategy #WomenWhoPodcast #PodcastPlanning #CreativeSystems #ContentThatConverts #PodcastGrowthTips

We talk about:

• 00:00 Intro
• 01:13 Ana's Journey and Expertise
• 04:26 Sustainable Podcast Strategies
• 12:45 Tools and Workflow for Podcasters
• 19:33 Reflections on Canva and Editing Software
• 20:58 Content Planning Strategies for Podcasters
• 22:03 Staying Consistent Without Burning Out
• 24:53 Summer Hiatus and Listener Behavior
• 25:58 Promoting and Repurposing Podcast Content
• 30:38 Engaging with Listeners and Creative Ideas
• 34:15 Final Thoughts and Key Takeaways

Connect with Ana

• Instagram: https://www.instagram.com/thepodcastspace/
• LinkedIn: https://www.linkedin.com/company/the-podcast-space
• YouTube: https://www.youtube.com/channel/UCjB4ztIRQBFadQ3C8OVZvDA/about
• Website: https://www.thepodcastspace.com/

Connect with us

• Instagram: https://www.instagram.com/gonorthflow
• YouTube: https://www.youtube.com/@gonorthflow
• LinkedIn: https://www.linkedin.com/company/northflow
• X: https://x.com/goNorthflow
• Website: https://northflow.io/