#10 Why Cheap Cost Per Lead Could be Killing Your Business

10-Minute Scaling Secrets: For Online Coaches in High Ticket Sales & Digital Marketing

10-Minute Scaling Secrets: For Online Coaches in High Ticket Sales & Digital Marketing

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تمت الإضافة منذ eight أسبوع

المحتوى المقدم من Terence Tam. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Terence Tam أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Exile

1
Episode 10: From Refugee to Radical 44:09

منذ 2 years44:09

التشغيل لاحقا

قوائم

إعجاب

احب

44:09

When a young Eva Kollisch arrives as a refugee in New York in 1940, she finds a community among socialists who share her values and idealism. She soon discovers ‘the cause’ isn’t as idyllic as it seems. Little does she know this is the beginning of a lifelong commitment to activism and her determination to create radical change in ways that include belonging, love and one's full self. In addition to Eva Kollisch’s memoirs Girl in Movement (2000) and The Ground Under My Feet (2014), LBI’s collections include an oral history interview with Eva conducted in 2014 and the papers of Eva’s mother, poet Margarete Kolllisch, which document Eva’s childhood experience on the Kindertransport. Learn more at www.lbi.org/kollisch . Exile is a production of the Leo Baeck Institute , New York | Berlin and Antica Productions . It’s narrated by Mandy Patinkin. Executive Producers include Katrina Onstad, Stuart Coxe, and Bernie Blum. Senior Producer is Debbie Pacheco. Associate Producers are Hailey Choi and Emily Morantz. Research and translation by Isabella Kempf. Sound design and audio mix by Philip Wilson, with help from Cameron McIver. Theme music by Oliver Wickham. Voice acting by Natalia Bushnik. Special thanks to the Kollisch family for the use of Eva’s two memoirs, “Girl in Movement” and “The Ground Under My Feet”, the Sophia Smith Collection at Smith College and their “Voices of Feminism Oral History Project”, and Soundtrack New York.…

منذ عام واحد 10:17

MP3•منزل الحلقة

Frustrated by the low sales from your marketing, even though your ads ‘seem’ to be doing well?

Truth is, most people make the mistake of believing that low cost per lead (CPL) is everything . But this is a mistake that could cost you a LOT of money.

In this episode, we’ll talk about the things you ACTUALLY want to look at so that your ad gets you greater returns:

Why cheaper cost per lead isn’t necessarily better (and can actually burn your time and money)
How to zero in on people who actually want to buy your stuff
How to write “winning messages” for your target audience
Simple ad setting tweaks to get more Return on Ad Spend (ROAS)

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

16 حلقات

10-Minute Scaling Secrets: For Online Coaches in High Ticket Sales & Digital Marketing

#10 Why Cheap Cost Per Lead Could be Killing Your Business

10-Minute Scaling Secrets: For Online Coaches in High Ticket Sales & Digital Marketing

published منذ عام واحد

MP3•منزل الحلقة

Frustrated by the low sales from your marketing, even though your ads ‘seem’ to be doing well?

Truth is, most people make the mistake of believing that low cost per lead (CPL) is everything . But this is a mistake that could cost you a LOT of money.

In this episode, we’ll talk about the things you ACTUALLY want to look at so that your ad gets you greater returns:

Why cheaper cost per lead isn’t necessarily better (and can actually burn your time and money)
How to zero in on people who actually want to buy your stuff
How to write “winning messages” for your target audience
Simple ad setting tweaks to get more Return on Ad Spend (ROAS)

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

16 حلقات

ทุกตอน

10-Minute Scaling Secrets: For Online Coaches in High Ticket Sales & Digital Marketing

1
#16 Case Study: How We Got 350 Seminar Participants With Just $500 Ad Spend! 8:02

منذ 5 weeks8:02

8:02

Ever had to promote a live event on short notice and a shoestring budget? Chances are, it’s gonna suck. Good news is that it’s possible to turn things around with laser-focused marketing. With just a few key strategies, we sold out an ENTIRE venue with paid participants – and spent just $500 for ads. This podcast episode explains how we pulled it off. You’ll discover: The one ‘attraction’ that can make participants beg you to take their money How we used local buzz to turn our client’s event into a must-attend What types of partnerships we tapped into that got us free advertising The strategy to sell tickets 10x faster to this event This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

10-Minute Scaling Secrets: For Online Coaches in High Ticket Sales & Digital Marketing

1
#15 How to Overcome Setbacks as a Marketer 12:43

منذ 5 weeks12:43

12:43

So they say 9 out of 10 marketing campaigns fail. And 95% of businesses fail in the first 10 years. One thing I’ve learnt being in business for over 20 years is that… … Setbacks are a normal part of it. The difference is whether it breaks you… or makes you. In this episode, you’ll learn about: How legends from the 80s used to do things (and why modern marketers are lucky!) What I do when I have a failed campaign My big 4 setbacks in my business journey… and how I overcame them If you are struggling with setbacks or disappointments in your business or marketing campaigns, then this episode is what the Universe ordered for you. This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

10-Minute Scaling Secrets: For Online Coaches in High Ticket Sales & Digital Marketing

1
#14 Case Study: How to Get Consistently Good Returns on Your Webinars 10:17

منذ 5 weeks10:17

10:17

Anyone can get fantastic results from their Webinars maybe once or twice and be a ‘one-hit’ wonder. But to have your webinars consistently be profitable? Now that’s a different story. That’s why this case study is important… It shows how we managed to get 3X or more ROAS – consistently – for one of our clients’ webinars. So if you want to learn the following: How changing the core message can skyrocket your ad’s effectiveness Why you need to create and test several different ads to boost ROAS What to do when you have winning ads – do you keep them, or tweak them? Then tune into today’s special case study episode of Founders Go Naked. This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

10-Minute Scaling Secrets: For Online Coaches in High Ticket Sales & Digital Marketing

1
#13 How to Build a High-Ticket Challenge Funnel that Converts 10:28

منذ 6 weeks10:28

10:28

People are wired to win. That’s why the Challenge Funnel is so powerful… It taps into a primal desire to prove ourselves. By giving participants small wins each day, you make them believe that they can achieve great things with your solution. More importantly, you’re overcoming one of the biggest objections of buying - the lack of trust in their own ability. That’s why challenges are so effective for selling high ticket offers. This episode, I’ll show you how to build the perfect Challenge Funnel… You will learn: How to retarget your leads so they stay engaged with you Why an optional ‘premium experience’ gives you the best quality leads How to engineer a multi-day challenge that wins your participants’ trust How small wins lead to BIG outcomes (for you and the participants!) This funnel gets fantastic results if you do it right – so don’t miss out! This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

10-Minute Scaling Secrets: For Online Coaches in High Ticket Sales & Digital Marketing

1
#12 How to Construct a VSL Funnel for High Ticket Offers 13:58

منذ 6 weeks13:58

13:58

VSL (Video Sales Letter) funnels have been used to sell high ticket offers for experts and coaches for a long time. I remember running a VSL funnel for my publishing business back in 2009 And it worked tremendously to help me build a high 6-Figure business. If you are a coach or expert and want to get your own VSL funnel build. Then you don’t want to miss this podcast because we’re covering: How to VSLs build trust and authority which is the #1 ingredient for high ticket sales Why building empathy is important and how to do it How to create an offer that people will say yes to The ‘must have’ components in your VSL funnel We even use it ourselves for our own business – so we KNOW it works! This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

10-Minute Scaling Secrets: For Online Coaches in High Ticket Sales & Digital Marketing

1
#11 7 Digital Marketing Strategies to Grow Your Business Faster 16:33

منذ 6 weeks16:33

16:33

Having sleepless nights just thinking of ways to effectively grow your business? In this episode, we’re giving you the quick and dirty guide to do just that: 7 digital marketing strategies to outsmart your competitors and skyrocket your sales. You’ll learn: How to ATTRACT people with a lead magnet Why VSLs can help you build trust and authority How to engage with your email subscribers (and get them to remember you!) …and other practical ways to build your brand… while filling your bank accounts This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Watch this episode on How to Build a Winning VSL Funnel: Essential Strategies for High-Ticket Sales ! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

10-Minute Scaling Secrets: For Online Coaches in High Ticket Sales & Digital Marketing

1
#10 Why Cheap Cost Per Lead Could be Killing Your Business 10:17

منذ 7 weeks10:17

10:17

Frustrated by the low sales from your marketing, even though your ads ‘seem’ to be doing well? Truth is, most people make the mistake of believing that low cost per lead (CPL) is everything . But this is a mistake that could cost you a LOT of money. In this episode, we’ll talk about the things you ACTUALLY want to look at so that your ad gets you greater returns: Why cheaper cost per lead isn’t necessarily better (and can actually burn your time and money) How to zero in on people who actually want to buy your stuff How to write “winning messages” for your target audience Simple ad setting tweaks to get more Return on Ad Spend (ROAS) This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

10-Minute Scaling Secrets: For Online Coaches in High Ticket Sales & Digital Marketing

1
#9 Creating a Winning Webinar Presentation 13:03

منذ 7 weeks13:03

13:03

My client was confused why his webinars weren’t bringing in the sales. Sometimes, it’s hard to tell the trees from the forest when you’re in the thick of it. Question is - are you making the same mistakes like this client of mine? Here’s the good news: I review his entire Webinar and provide him with action steps to improve it. Anyone doing webinars will probably benefit from it. This episode, you’ll learn: Why SIMPLICITY is king when it comes to presenting Webinars How to break through people’s walls and speak directly to their HEART Tips on making your presentation look more CREDIBLE …and other important lessons from reviewing this client’s webinar. This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars. Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

10-Minute Scaling Secrets: For Online Coaches in High Ticket Sales & Digital Marketing

1
#8 5 Proven Tactics for Massive Webinar Sign-Up Success 8:04

منذ 7 weeks8:04

8:04

Have you ever wondered how to get thousands of attendees to your webinars? For six-figure coaches who dread the thought of marketing, the leap to a seven-figure business seems daunting. But if you can master these five secrets, you’ll be scaling your high-ticket Webinars to the moon… Here’s what you’ll learn: How THIS system gets you low CPL (cost per lead) and fantastic returns in the long run How to keep clients HOOKED to your narrative The power of the Internet’s oldest communication platform The ONE thing that marketers tend to forget about their landing page… Why it’s important to haul ass when it comes to data analysis Play this episode now to transform your webinar strategy and start attracting hundreds, if not thousands, of signups with less effort! This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars. Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

10-Minute Scaling Secrets: For Online Coaches in High Ticket Sales & Digital Marketing

1
#7 How to Create Kick-ass Videos that Drive High Ticket Offers for Webinars: 4 Steps to Replicate Our Video’s Marketing Success 9:22

منذ 8 weeks9:22

9:22

What if your Webinar ads are still going strong after one whole year? Normally, we’d pull the life support on such an old and dusty ad within weeks… …to prevent people from getting bored looking at the same ads over and over again. But there ARE exceptions to the rule. For instance, when we designed this particular video ad for one of our clients, it became an INSTANT hit. More than a year later, it’s STILL getting one of the best CPL (Cost per Lead) and ROAS (Return on Ad Spend), which is insane. That’s why in this episode of ‘Founders Go Naked’, I’ll be talking about the 4 steps we took to create this golden goose of a video ad (it just keeps on giving!). You’ll learn how to craft an amazing video ad, specifically: How we “piggybacked” on a popular Netflix show about making money to BOOST ad performance (and no… it’s not Squid Games) How to make people CURIOUS enough to want to read or watch MORE Knowing when to REFRESH your ad and when to CHANGE This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars. Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

10-Minute Scaling Secrets: For Online Coaches in High Ticket Sales & Digital Marketing

1
#6 How Our Client got a 6 Figure Payday for His Webinar: 5 Marketing Strategies to Amp Up the Sales for Your High Ticket Offers 9:40

منذ 8 weeks9:40

9:40

Today, coaches have access to AI like ChatGPT that can produce hundreds of ad copies and headlines in SECONDS. Obviously, that’s going to be a great help when it comes to marketing your webinars. But is any of that AI-made content going to transform your coaching business into 7 or 8 figure success stories? The short answer is: no… because everyone is doing it. The long answer is: no… because you need something else too. And that something else was what helped one of our new clients go from 3x ROAS to a whopping 8x ROAS on the first webinar we helped him market! (And in the process, helping him get six figures in sales!) Today, I’m going to break down the 5 specific things we did to help our client achieve that. You’ll discover: What data to look at to differentiate between what’s working - and what’s trash How to create an EFFECTIVE sales funnel for your webinars How to turn your landing page from generic… to irresistibly SEXY to your clients Why it’s important to keep refreshing your ads How annoying (but ultimately helpful) my AI co-host, Doubting Debbie, can be This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars. Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

10-Minute Scaling Secrets: For Online Coaches in High Ticket Sales & Digital Marketing

1
#5 How to Make Your Webinar More Successful in 2024: Avoid These Common Marketing Mistakes & By Building Effective Sales Funnels! 8:34

منذ 8 weeks8:34

8:34

Not too long ago, one of our clients had a ‘gut feeling’ about Webinar ads. Instead of relying on our system of testing and data collection, he insisted to run the video ads he had created without our input. As a result, he went from having 4x ROAS (Return on Ad Spend) at his previous webinar… to actually LOSING money on his next one! And that’s just one of the THREE common mistakes we’ll be talking about in this episode! 2024 has rolled in and with it, things are just a little bit different. So if you’re a high-ticket coach looking to avoid these costly mistakes and get up to speed on how to run a successful webinar in 2024, click that play button! In this episode, you’ll discover: Why data collection is important when it comes to boosting your ROAS A powerful two-step approach that can reduce cost per lead up to 40% Why awesome copywriting or video can’t help you if you’re missing this one thing This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars. Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

10-Minute Scaling Secrets: For Online Coaches in High Ticket Sales & Digital Marketing

1
#4 How to Hook People to Your Webinar & Sell High Ticket Offers: Beating the Competition with Proven Marketing Techniques 10:29

منذ 9 weeks10:29

10:29

With just one simple tweak to a hook, our ad managed to get over 10,000 Webinar sign-ups in 2 months. If you’ve ever wondered why your ads are not performing as well as they should, here’s why: Everyone seems to be copying each other’s ads. No matter what niche you’re operating in, your business is going to have a lot of competition when it comes to grabbing attention. If you are emulating the gurus with your ads… … Or simply asking ChatGPT to create the ad for you… … You’re gonna end up seeing your money turn into smoke. Your ad needs to stand out - and to do that, it’s important that you learn how to craft a good hook. And in this episode, we’ll be discussing 7 ways to help you achieve that. You’ll discover: How to take advantage of current trends to get more people hooked How generating controversy can be an EFFECTIVE technique How to make your idea, whether new or old, seem FRESH to your customers The way to craft hooks that suit your ads and reel people in This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars. Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

10-Minute Scaling Secrets: For Online Coaches in High Ticket Sales & Digital Marketing

1
#3 How to Do Market Research for Your Webinars: 5 Effective Marketing Strategies for High Ticket Offers 10:50

منذ 9 weeks10:50

10:50

Are you looking to cut down on your webinar’s advertising costs? After 10 years of trial and error, we’ve learned that the first step in running a successful webinar lies in good market research. In fact, using just 5 market research strategies, we help our clients go from barely breaking even on ad spend, to cutting up to 50-70% of their cost per lead. Yeah - it’s THAT impactful. I’d even go so far as to say it’s our #1 secret sauce to winning with ads. So if you’re interested in slashing down that webinar lead cost then this episode is for you. You’ll discover: What a Customer Avatar is, and why it’s important to develop one How easy and effective it is to do AI-assisted market research How to understand what your customer REALLY wants through their pain points and desires How to translate your research data into HIGHLY effective ads PS: While these tips are primarily for webinars, they apply to any business, really. This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars. Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

10-Minute Scaling Secrets: For Online Coaches in High Ticket Sales & Digital Marketing

1
#1 The Podcast for Coaches Who Want to Scale Their Business with High Ticket Webinars, Radical Marketing Strategies, and Sales Funnels 8:04

منذ 9 weeks8:04

8:04

What’s this shows all about? And as a Business Founder, how will it profit you? No, it’s not an 18+ rated podcast. And no one is actually getting nude (sorry fellas!) But if you are a Founder, and especially if you have a coaching or ‘expert’ type business, you’ll love this show. In this episode we’re gonna set the stage for this podcast. WHAT it’s all about, WHO it’s for, WHY should you listen to it and WHEN new episodes will arrive. We’ll also explain why we started this podcast. This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars. Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…

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10-Minute Scaling Secrets: For Online Coaches in High Ticket Sales & Digital Marketing « » #10 Why Cheap Cost Per Lead Could be Killing Your Business

#10 Why Cheap Cost Per Lead Could be Killing Your Business

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مرحبًا بك في مشغل أف ام!

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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10-Minute Scaling Secrets: For Online Coaches in High Ticket Sales & Digital Marketing « »
#10 Why Cheap Cost Per Lead Could be Killing Your Business