Learn From Failure Like Amazon: The Secret to Business Growth | with Camper Bull

The Strategy Session

Learn From Failure Like Amazon: The Secret to Business Growth | with Camper Bull

Jeff Bezos calls it his $10 billion "failure curriculum"—and it's one of Amazon's most powerful innovation tools. In this episode, Camper Bull unpacks how the most successful businesses treat failure not as a setback, but as a strategy.

You'll hear personal stories, including how Camper's viral content system was built on trial, error, and hundreds of system breakdowns. Learn how shifting the language and culture around failure can unlock faster growth, stronger teams, and smarter systems.

What You'll Learn: ✔ Why failure is the price of innovation ✔ How to eliminate blame and unlock better team performance ✔ Why every system should expect breakdowns—and how to buffer for them ✔ How "fire drills" and humor can transform high-pressure moments ✔ The mindset shift that helps you scale with fewer repeat mistakes

Resources & Reflection: Take a few minutes after the episode to reflect: What's one failure you've been avoiding—or not learning from?

Follow for more insights on creating a cohesive brand that builds trust and drives growth. Let's Connect: LinkedIn: www.linkedin.com/in/camper-bull/ YouTube: www.youtube.com/@CamperBull X: https://x.com/CamperBull Website: https://venturedgained.com/