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How to manage a perception of event risk
Manage episode 459740224 series 3634181
المحتوى المقدم من Ten Thousand Hours. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Ten Thousand Hours أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Ask any marketeer what matters most to them, and they’ll probably say ROI. That’s particularly true with events; they want the best return possible. At the same time there’s the need to prioritise education, growth and connecting with new audiences, so how do you balance both?
To find out, Dom and Martin are joined by Carla Barker, Marketing Manager for Kodak Alaris.
Together they discuss:
- How events connect partner networks and end user customers
- Confidence in trade show attendance and thinking beyond
- The importance of engaging with your audience before the event
- And crucially – how do you better understand your audience?
Find out more at tenthousandhours.agency
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