The Chef Behind the Curtain: What Personal Chefs Teach Us About Selling to the Wealthy

Velvet Rope Playbook

There’s a man in Palm Beach who starts cooking at 4:30 a.m.

No apron. No clanging pans.

Just a starched white chef coat, a silent kitchen, and a stocked Sub-Zero full of rare produce flown in overnight.

His name is Jules.

You’ve never heard of him, and that’s exactly the point.

Jules is a private chef for a multigenerational family with homes in four cities, a private jet, and a distaste for restaurant reservations.

He doesn’t do interviews.

He doesn’t want a cookbook deal.

He doesn’t even have an Instagram.

But he is—without question—one of the highest-paid service providers in Florida.

And what makes Jules fascinating isn’t his cooking.

It’s how he delivers luxury—so precisely, so intuitively, and so quietly—that his entire career runs on referral alone.

No outreach. No marketing. No chasing.

Just reputation, rhythm, and restraint.

Which, if you’re paying attention, is exactly how you should be positioning your business if you want to attract ultra-wealthy clients.

Now before we dive into the lessons, if you want more real-world strategies for attracting high-net-worth clients—without begging for attention or selling your soul—go to GetWealthyClients.com.

You’ll find my best-selling books, exclusive video trainings, and frameworks used by top-tier advisors, consultants, and agents who serve the elite.

Everything there is designed to help you stop looking for clients… and start selecting them.

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