002. Email authentication made simple: SPF, DKIM, and DMARC for better deliverability

Funnel Building Strategies for Online Business Owners

Welcome back to Funnel Building Strategies for Online Business Owners!

In this episode, we’re tackling a topic that’s essential for anyone building an online business: email authentication. Once you’ve worked hard to get people on your email list, the next critical step is ensuring they actually receive your emails—without landing in their spam folder.

If email deliverability has been a mystery to you, this episode will simplify the process. I’ll walk you through the three key DNS records—SPF, DKIM, and DMARC—that you need to set up for your email domain to improve deliverability and protect your business’s reputation.

What You’ll Learn in This Episode:

✨ Why email authentication is needed.

✨ What SPF, DKIM, and DMARC records are and why they’re essential for email deliverability.

✨ How to set up these records inside your DNS provider (e.g., Squarespace Domains, Namecheap, or GoDaddy).

✨ A simple way to test if your emails are properly authenticated.

✨ What to avoid when configuring your DNS records.

Resources Mentioned in This Episode

• Tool to Create Your DMARC Record
• Instructions for Setting Up DKIM with Google Workspace

Action Steps

Audit Your Email Sending Platforms

Identify all tools sending emails on your behalf (e.g., Google Workspace, Kit (previously known as ConvertKit), Calendly).

Set Up Your DNS Records

Add SPF, DKIM, and DMARC records to your DNS settings based on your platforms.

Test Your Setup

Send test emails to a Gmail account and check authentication under “Show Original.”

Ask Me About My Tech Sprints

If this feels overwhelming, don’t hesitate to reach out!

I offer tech sprints that can help you get this set up quickly and painlessly.