Ancestral Supplements Live Audit With Matej Draksler

The Winning Strategy

Matej Draksler is the COO of AdsLux, a strategic growth partner empowering e-commerce brands to scale through holistic multichannel marketing. With over eight years of experience in digital marketing, he has managed millions in ad spend across platforms like Meta and TikTok, optimizing ads and CRO strategies to drive significant growth for health and beauty brands in the EU and US. Matej’s insights into advertising and conversion rate optimization have led numerous brands to substantial profitability and market prominence.

In this episode…

Ancestral Supplements embraces the ethos of ancestral nutrition, offering nutrient-dense supplements derived from organ meats and other natural sources. In this case study, growth marketing expert Matej Draksler explores untapped areas that could catapult the brand's growth and help it dominate the market. How can the brand capitalize on its strong foundation to drive growth and reach new audiences?

Analyzing the traffic sources and website effectiveness for Ancestral Supplements, Matej highlights a crucial gap in their strategy: an underutilization of social media marketing and paid advertising potential. Despite having strong brand elements and a significant number of five-star reviews, the brand's growth remains stagnant. Matej suggests the issue may stem from high acquisition costs on platforms like Meta, leading to limited ad spending and potential growth barriers. By revisiting their ad strategies and expanding their presence on social media channels, companies like Ancestral Supplements can unlock untapped growth and reach wider audiences more effectively.

In this episode of The Winning Strategy, Lucian Armasu hosts Matej Draksler, COO of AdsLux, to discuss digital marketing strategies and website optimization for Ancestral Supplements. Matej delves into the value of comprehensive web audits, strategic ad spending, and video content ads to maximize reach and engagement. He demonstrates how the brand can drive sustainable growth through cross-selling complementary products, optimizing pricing strategies, and using data-driven insights.