The Art and Science of Storytelling: An Interview With Patrick Moreau of Muse Storytelling

The Bottom Line with Nicholas Kusmich

Patrick Moreau is the Founder of Muse Storytelling, a company specializing in crafting impactful, story-driven content for brands and organizations. With a background in psychology and a focus on the science of narrative engagement, he has created award-winning films for global clients like Apple, Nike, and the United Nations. His work, recognized with multiple Emmy Awards, has also empowered over 10,000 filmmakers across 100+ countries to master the art and science of impactful storytelling. Patrick’s mission is to craft stories that resonate deeply, foster meaningful connections, and drive measurable impact—enabling brands and individuals to transcend the ordinary and leave a lasting legacy.

In this episode…

The most successful stories don’t just entertain—they inspire action and shift perspectives. But what exactly makes a story powerful enough to move people? And how can business owners harness the principles of storytelling to build lasting connections with their audiences?

According to Patrick Moreau, a storytelling expert and Emmy-winning filmmaker, a story’s strength lies in creating “narrative transportation,” where the audience becomes fully immersed and emotionally invested. He highlights the importance of two essential elements: character and conflict. Stories connect deeply with audiences by presenting relatable viewpoints and intriguing problems that bypass logical reasoning. This immersive experience, Patrick explains, is what makes audiences more open to new ideas and beliefs — an invaluable effect in both marketing and legacy-building.

In this episode of The Bottom Line podcast, Nicholas Kusmich sits down with Patrick Moreau, Founder of Muse Storytelling, to discuss the science behind crafting stories that engage and connect. They explore how character-driven narratives and the right conflicts capture attention, how storytelling impacts brand trust, and how brands can use these techniques to foster genuine relationships with customers. Patrick also shares insights on creating a personal legacy through storytelling.