Hyper Growth - An Interview With HighLevel CEO Shaun Clark

The Bottom Line with Nicholas Kusmich

Shaun Clark is the Co-founder and CEO of HighLevel, an all-in-one marketing and CRM platform designed for small- to medium-sized businesses. With a background in software development and entrepreneurship, he built HighLevel to help agencies, consultants, and business owners streamline their operations and automate client interactions. Before establishing HighLevel, he founded InvoiceSherpa, a platform to help businesses collect overdue invoices. In 2024, Shaun and his co-founders were named finalists for the Entrepreneur of the Year® 2024 Southwest Award by Ernst & Young.

In this episode…

Growth at an explosive pace is every entrepreneur’s dream, but few truly understand how to achieve it. What does it take to scale a business from the ground up, break into competitive markets, and create a product that practically sells itself? Is there a formula for hypergrowth, or does success come down to luck and timing?

According to Shaun Clark, a visionary in the SaaS industry, hypergrowth isn’t about luck; it’s about solving real problems and listening to customers. He explains how focusing on an underserved market helped his company scale rapidly, proving that demand-driven innovation is more powerful than a pre-planned strategy. By prioritizing customer feedback and continuously evolving the product to meet user needs, businesses can create momentum that fuels exponential growth. Shaun also emphasizes the importance of automation, scalability, and eliminating friction in sales and marketing to drive long-term success.

In this episode of The Bottom Line podcast, host Nicholas Kusmich sits down with Shaun Clark, Co-founder and CEO of HighLevel, to discuss the key strategies behind hypergrowth. They break down how to identify market gaps, leverage automation to streamline business operations, and create a SaaS model that scales effortlessly. Shaun also shares how HighLevel empowers entrepreneurs to build software businesses without coding and gives advice on the mindset required for sustainable scaling.