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The Power of Transparency When Scaling Your Brand with Ali Bonar, Co-Founder of Oat Haus
Manage episode 455143923 series 3610479
المحتوى المقدم من Tina Wells. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Tina Wells أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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Learn more on the Oat Haus Website
Listen to Episode 1:
Sometimes the strangest ideas make the best businesses! In this episode, I’m joined by Ali Bonar, CEO and co-founder of Oat Haus, the innovative brand behind Granola Butter — the world’s first oat-based spread now available in over 5,000 stores. Today, Ali lifts the curtain on growing a unique food brand that connects directly with consumers.
In our chat, Ali shares the inspiring origin story of Oat Haus and how they built a loyal fan base online before making it to retail shelves. She offers expert tips on direct-to-consumer sales, the importance of transparency, and the essential steps for getting your product into major retailers. Ali also talks about how their customer feedback has driven product development and the role of authenticity in scaling the brand. Plus, she shares her insights on consistency, mental health, and maintaining work-life balance as a founder.
IN THIS EPISODE:
- (0:11) Ali’s career background and the origin of Oat Haus
- (3:45) How Ali approached the “better for you” food space, the nutrition facts, and the ingredients when developing the product recipe
- (6:09) Strategies for navigating direct-to-consumer sales and growing into retail stores
- (13:03) The benefits of putting a face to your brand and interacting with shoppers/employees
- (19:48) Advice for knowing when it’s time to add a new product to your line
- (24:38) Ali’s top tips for revenue growth and scaling as a small business in retail
CONNECT WITH ALI
Learn more on the Oat Haus Website
CONNECT WITH TINA
Mentioned in this episode:
Launch your product strategically and responsibly with guided expertise from Wellspring Studio!
Scale your product-based business with Founders Framework!
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