03 - How AI is Revolutionising Marketing with Personalisation

AI Vantage Point Podcast

In this episode, we explore one of the most transformative developments in modern marketing—how AI is enabling businesses to personalise the customer experience at scale. As consumer expectations evolve, AI allows companies to deliver highly tailored interactions, from product recommendations to automated customer service responses, all in real-time. We discuss the importance of personalisation in maintaining a competitive edge and how AI can take over time-consuming marketing tasks to enhance efficiency.

You’ll also hear practical examples from industry leaders like Netflix and Amazon, illustrating how AI algorithms power their recommendation engines. Additionally, we highlight AI tools such as HubSpot and Seventh Sense, which are designed to help businesses of all sizes optimise email campaigns and customer outreach. By integrating AI into your marketing strategy, you can offer a more seamless, personalised experience that drives customer loyalty and boosts conversions.

If you’re ready to explore the potential of AI in your marketing, this episode provides the insights and tools to get you started.

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If you're a business owner looking to integrate AI into your operations, I’d love to help you explore the possibilities. You can book a call with me here or feel free to reach out via email at [e-mail]. Let's connect and discover how AI can transform your business!