The Hidden Risks of Relying Solely on Client Referrals

Advisor Marketing Made Simple

Is relying solely on referrals putting your advisory firm at risk?

In this episode, we challenge the common belief that referrals alone are enough to sustain and grow your practice. We explore the potential pitfalls of a referral-only approach and discuss strategies to diversify your marketing efforts.

Key points covered:

► The changing landscape of how clients find and choose advisors

► Why relying solely on referrals can limit your growth and client quality

► The importance of having a structured, intentional referral process

► How to balance referrals from clients vs. centers of influence (COIs)

► Strategies for creating a more predictable and sustainable marketing funnel

Whether you're currently thriving on referrals or struggling to generate them, this episode will help you evaluate your approach and consider new ways to attract ideal clients.

Tune in to gain insights on building a more robust marketing strategy that gives you greater control over your firm's growth and allows you to be more selective with your clientele.

Resources:

• Sign up to be an advisor guest on the show
• FiComm Study 2024
• Kitces Marketing Study 2022
• Marketing Funnel Basics For Advisors (AMMS Episode)