304: Social Proof That Sells: Turn What Others Say About You Into Clients

Encore Entrepreneur: Business Tips and Strategies for Midlife Service Providers and Coaches

Still trying to convince people to work with you using words alone? There's an easier way—and it starts with proof.

In this solo episode of Midlife Business Academy, Lori breaks down the power of social proof. Social proof is your quiet salesperson that builds credibility before you ever get on a call. You'll learn how to use testimonials, reviews, collaborations, and even simple visual mentions to create the kind of trust that shortens sales cycles and attracts ready-to-buy clients.

For midlife entrepreneurs, social proof isn't just a marketing tactic - it's your trust currency. When used well, it lets your work (and your clients) do the talking so you don't have to keep proving yourself.

Lori shares real-world examples, placement strategies that increase conversions, and a new way to think about marketing that feels aligned, not pushy. Stay until the end for a special listener offer on her Social Proof Mastery Course - a practical resource to help you turn one testimonial into ten pieces of content.

In this episode, you'll learn:

• Why proof beats persuasion every time

• The seven types of social proof and how to use them strategically

• Where to place testimonials, reviews, and logos for maximum impact

• How to shift from "telling" to "showing" so clients arrive pre-sold

• The compounding effect of visible results - and how it builds authority on autopilot

• How to start your own "trust portfolio" this week

What if your clients did the selling for you? With the Social Proof Mastery Course, you'll learn exactly how to turn your results into trust - and trust into clients. Get instant access now for just $47 (normally $197) using code SOCIAL150