Community Questions: November 2024

The Business Development Podcast

In this engaging installment of The Business Development Podcast, Kelly Kennedy tackles the November 2024 edition of Community Questions, one of the show’s most beloved segments. Listeners from around the world submitted thoughtful questions on topics ranging from maximizing LinkedIn invitations to navigating client roadblocks when competing with established vendors. Kelly offers practical, actionable advice, emphasizing the importance of persistence, respect, and authenticity in business development. He also touches on the fine line between persistent follow-ups and being perceived as annoying, sharing personal anecdotes and strategies to stay professional yet determined.

Additionally, Kelly discusses staying updated on industry trends and the growing need for human-centric approaches in 2025 amidst an AI-saturated landscape. Questions about transitioning into business development and balancing the presentation of information without overwhelming clients are also addressed. With a mix of personal insights and actionable tips, Kelly keeps the conversation dynamic, wrapping up the episode with show updates, shoutouts to the community, and a heartfelt reminder to foster genuine connections in both business and life.

Key Takeaways:

1. Consistently sending out LinkedIn invitations—up to 100 per week—can maximize your networking potential and build brand awareness effectively.

2. When pitching to a client using a competitor, focus on getting added to their vendor list rather than replacing the incumbent immediately. Relationships take time to build.

3. Persistence is essential, but it should always be accompanied by kindness, respect, and professionalism. Never follow up more than once a week to avoid being overwhelming.

4. Building relationships through meaningful conversations and trust is more impactful than hard-selling your products or services.

5. Staying up-to-date with industry trends involves having your "ear to the ground" and actively participating in your field rather than relying solely on external updates.

6. Human-centric approaches, emphasizing trust and authentic connections, are increasingly vital in a world where AI tools are widely used but lack personalization.

7. New business developers should prioritize building authentic relationships, learning soft skills, and leveraging face-to-face meetings for stronger connections.

8. Balancing authenticity and professionalism in LinkedIn posts, including personal insights and photos, helps increase engagement and credibility.

9. Tools like Canva and Descript can help create visually engaging content, but authentic, handwritten posts often outperform AI-generated material in establishing genuine connections.

10. If a LinkedIn connection request is ignored, find alternative ways to reach the right person, such as calling directly or seeking their email, to maintain momentum in your outreach efforts.

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