Neuro-Marketing Mastery: Connecting Leaders to Their Audience's Minds with Vince Warnock

RISE TO LEAD

In this episode, Vince Warnock from Victoria, Australia, discusses his transformation from a challenging upbringing to a thriving entrepreneur and advocate for others. Embracing creativity and the power of belief, Vince shares how he deals with ADHD and dedicates his work to inspiring others to find their own voices.

Vince shares how his publishing company focuses on helping neurodivergent entrepreneurs, particularly those with ADHD and dyslexia, write and market their books. He also discusses how they created the International ADHD Publishing Standard, transforming a challenge into an innovative approach that even inspired other publishers to follow their lead.

Vince enlightens us about some intriguing aspects of branding with the example of a whiskey flask he once bought, and he takes a deep dive into the role of the limbic brain in our marketing message. He highlights how being vulnerable and admitting our own flaws helps others feel comfortable acknowledging theirs, reinforcing honesty and connection in communication.

This is a must-listen if you are intrigued about exploring more about how neuro-marketing can transform your business approach.

About Vince Warnock:

Vince Warnock is a ten times best-selling author, publisher and award-winning Marketing and Visibility coach. He is known for his expertise in neuro-marketing, publishing, and AI and has been presented with numerous awards, including being included in the Fearless50, a program designed by Adobe to recognize the world's top 50 marketers. Vince is also the host of the top 1.5% podcast “Chasing the Insights” and the founder of ATG Publishing and the Sisterhood of AI.

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