Jade Wood on Resilience, Real Marketing & Doing Business Differently

The Business Babble

In this unforgettable episode of Business Babble, we sit down with the fierce and fabulous Jade Wood—founder of Thrive Marketing—for a candid conversation about life, business, and bouncing back when everything changes.

Jade shares how a life-altering accident left her unable to walk and speak, and how she fought her way back—step by literal step—to build a thriving business on her own terms. We dive into what marketing really means, why honesty beats hype, and how not every entrepreneur wants (or needs) a million-pound agency.

She unpacks her three biggest marketing mistakes businesses make, explains why being different matters, and drops gold for anyone trying to market without losing their mind—or their money.

Whether you’re a startup stuck in spreadsheets or a seasoned pro in need of a mindset refresh, this one will hit you in the heart and the strategy centre.

🎧 In this episode:

• Jade’s personal journey from disability to determination
• Brutal truths about marketing (and why it’s not one-size-fits-all)
• Why most businesses talk too much about themselves—and how to fix it
• ADHD, authenticity, and building something meaningful
• Community, connection, and creating marketing that actually works

📣 Standout Quote:

A mediocre business sells features. A good business sells outcomes. An exceptional business sells a feeling. — Wicus Van Biljon

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