Rod Judkins - What do we mean by creative thinking?

The Future Talent Learning Podcast

Access the podcast transcript here.

What do we mean by ‘creative thinking’? Can anyone think creatively? And what techniques can help us generate new ideas?

To answer these questions, Ross D and Ross G are speaking to bestselling author and innovation consultant Rod Judkins. Rod’s books Change Your Mind and The Art of Creative Thinking are available in over 15 languages; he has delivered workshops to clients that include Google, Apple, Samsung, and Bombay Sapphire; and he lectures on art, design and creative process at Central St Martin’s College of Art.

We discuss:

• The relevance of creative thinking to people in roles in ‘non-creative’ roles
• Why so many people find creative thinking difficult or scary
• Practical techniques for generating new ideas.

Episode Timestamps

• Rod's Background and Introduction to Creative Thinking [00:01:04]
• Applying Creative Thinking in Business Contexts [00:02:53]
• Examples of Teaching Creative Thinking [00:05:23]
• Overcoming Resistance and Creating an Open Environment [00:11:55]
• Creativity as a Mindset, Not Just for 'Creative' Jobs [00:21:21]

Additional Information

To find out more about Rod, visit: https://www.rodjudkins.com

During the discussion, Ross G referenced ‘story dice’ for coming up with ideas: https://davebirss.com/storydice/

In ‘One Thing I Learned This Week’, Ross G discussed AirBnb’s commitment to ‘working anywhere’: https://techcrunch.com/2022/04/28/airbnb-commits-to-fully-remote-workplace-live-and-work-anywhere/