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S2E7 - PART 1 - Imteaz Ahamed, Reckitt: Data, Performance Marketing, and Social Commerce: The Future of CPG Commerce
Manage episode 460213756 series 3562958
المحتوى المقدم من Mert Damlapinar. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Mert Damlapinar أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
This episode features Imteaz Ahamed, Head of Performance Marketing for Nutrition at Reckitt, live from Amsterdam.
Discover insights on:
- 🌍 Global Digital Commerce Trends: Comparing digital maturity and retail media strategies across the U.S., Europe, and Australia.
- 🤖 AI & Machine Learning in Marketing: Leveraging data clean rooms and generative AI for efficient media buying and content creation.
- 📊 Digital Shelf Analytics: Addressing the challenges of consistency in retail media measurement and improving digital shelf performance.
- 🛒 The Role of D2C: Understanding its impact on profitability, insights, and brand engagement in CPG.
- 💡 Career Advice for Aspiring Professionals: Why generalist skills and adaptability are key in the evolving landscape of digital commerce.
Imteaz shares actionable strategies, personal anecdotes, and expert advice, making this a must-listen for professionals navigating the future of commerce, media, and data.
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