36. Is Text Marketing Worth It? Breaking Down Costs and Compliance

The Ops Experts Club Podcast

SUMMARY:

In this episode, we dive deep into the world of text message marketing and the evolving landscape of regulations that have transformed how businesses connect with their audience. Since COVID-19, texting has become a powerful tool in marketing, but with new rules, like the elimination of short codes and the introduction of double opt-ins, the industry has faced major changes. We discuss the benefits and challenges of text marketing, including compliance issues, cost considerations, and platform choices.

You'll hear about various tools and strategies for effective text marketing, including Easy Texting, Joined by Text, Community, and Twilio, each with its own strengths and weaknesses. We explore the pros and cons of each platform, the costs involved, the ease of use, and the ways businesses can optimize their SMS campaigns to maximize ROI. Whether you’re a small business owner looking to engage your audience or a larger enterprise seeking robust, integrated solutions, this episode provides a comprehensive overview to help you navigate the dynamic world of text message marketing.

Tune in to learn about the current state of SMS marketing, how to stay compliant, and how to choose the best tools for your business needs!

Minute by Minute:

0:00 Introduction

6:13 In the beginning there was EZ Texting

9:52 Join By Text

12:21 Community, the fancy option

18:39 What the Twilio, yo