172. Marketecture Live Takeaways: Privacy, Diversity, and Identity Discussion with Shannon Rudd and Allie Lichtenberg

Programmatic Digest

In this episode of the *Programmatic Digest Podcast*, we hear the unique career journeys of Shannon Rudd and Allie Lichtenberg into adtech. Allie, who started in biology and chemistry, now runs her own programmatic media buying company, Ad Lucem. Shannon shares her experience moving from publishing to consulting for midsize publishers, showing how the ad tech world is always changing.

We also talk about important industry topics like privacy (specifically PETs) and diversity at tech conferences. Women and BIPOC (Black, Indigenous, and People of Color) representation matters, and we highlight the humor, support, and progress happening at these events.

The episode also dives into the hidden heroes of programmatic advertising, the "programmatic ninjas" in ad operations. We discuss new tools for brand safety and media trading, as well as insights from ad tech pioneer Brian O’Kelley on improving user experience. Plus, we look at how community-driven brands like Marketecture Live and Advance Women are shaping the future of the industry.

Special shoutout to our honorary mentions:

Advance Women: https://advancewomenofficial.com/

Priti Powell: https://www.linkedin.com/in/pritip7/

Hollis Guerra: https://www.linkedin.com/in/hollisguerra/

Sophia Westrich: https://www.linkedin.com/in/sophiawestrich/ Melinda Han Williams: https://www.linkedin.com/in/melindahan/

Mike Hauptman: https://www.linkedin.com/in/michaeljhauptman/

ATG: https://www.adtechgod.com/

Admonster: https://www.admonsters.com/conferences-and-events/

Lynne D Johnson: https://www.linkedin.com/in/lynnedjohnson/

Advance Women: https://advancewomenofficial.com/

Priti Powell: https://www.linkedin.com/in/pritip7/

Hollis Guerra: https://www.linkedin.com/in/hollisguerra/

Sophia Westrich: https://www.linkedin.com/in/sophiawestrich/

Jeremy Bloom: https://www.linkedin.com/in/jeremypbloom/

Amelia Tran: https://www.linkedin.com/in/ameliatran/

Ari Paparo: https://www.linkedin.com/in/aripaparo/

Chris Luna: https://www.linkedin.com/in/chris-luna-a85017b/

Rob Beeler: https://www.linkedin.com/in/robertabeeler/

Melissa Chapman: https://www.linkedin.com/in/melissashaychapman/

Brian O’Kelley: https://youtu.be/_kjfCrHvnGk?si=RM3IQpcXpAQXFCXx

Iesha White: https://youtu.be/2edt1xrHNdQ?si=cFS2eQfejKLW21mz

Albert Thompson: https://youtu.be/fd_zzQZx-PI?si=o1eI_IFuAtsFvFfp

Announcement

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https://programmaticdigest14822.ac-page.com/executivemembership

About Us:

We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:

• Customized training roadmaps for teams focusing on campaign performance, cross-departmental communication, and revenue growth. Request a sample training roadmap

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Timestamp:

(00:02) - Programmatic Industry Insights From Mockitecture

(14:39) - Privacy and Diversity in Tech Conferences

(18:45) - Industry Diversity and Inclusion Discussion

(31:52) - Ad Ops in Ad Tech

(40:28) - Brand Safety and Ad Tech Innovations

(46:59) - Evolution of Tech Industry Insights

Meet Our Guest:

• Allie Lichtenberg

• https://www.linkedin.com/in/allisonmottolalichtenberg/

• Shannon Rudd

• https://www.linkedin.com/in/srudd/

Meet The Team:

• Hélène Parker - Chief Programmatic Coach

• https://www.heleneparker.com/

• https://www.linkedin.com/in/helene-parker/

• Learn Programmatic

• As a TEAM: https://www.heleneparker.com/workshop/

• As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/

• Programmatic Digest

• https://www.linkedin.com/company/programmatic-digest-podcast

• https://www.youtube.com/@programmaticdigest

• Manuela Cortes - Co-Host

• Programmatic Digest In Espanol

• https://www.linkedin.com/in/manuela-cortes-/

Looking for programmatic training/coaching?

Sign up to our Accelerator Program:

A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program

Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility.

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