Lior Arussy - Investor, strategy accelerator, and award-winning consultant

Business Leaders of America Podcast

Welcome to another episode of the Business Leaders of America podcast. In this episode, I had the pleasure of speaking with Lior Arussy, one of the world’s foremost authorities on customer experience and strategy execution. Lior has not only inspired transformative change at companies like Mercedes-Benz, FedEx, and Johnson & Johnson, but he’s also redefined what it means to lead with purpose and create exceptional experiences for both employees and customers.

We explored his career journey—from corporate executive roles to becoming a sought-after thought leader—and his groundbreaking insights on how employee engagement drives customer satisfaction. Lior also shared the core elements of his transformational methodology, how he tailors strategies for different industries, and actionable advice from his latest book, Dare to Author.

Whether you’re leading a team, managing a business, or simply looking for ways to embrace change and innovation, this conversation is packed with wisdom you don’t want to miss.

Notable Awards and Recognitions

• Recognized as a “Top Global Guru in Customer Experience” in 2023

• Helped Mercedes-Benz achieve the #1 position in customer satisfaction

• Featured in major media outlets like The Wall Street Journal, The Financial Times, CNBC, and Bloomberg TV

• Author of eight books, including Dare to Author! and Next is Now

• Investor, strategy accelerator, and award-winning consultant

• Speaker and consultant for top brands, including FedEx, SAP, Royal Caribbean, and Johnson & Johnson

• Founder of Strativity Group, a global strategy firm specializing in customer experience and business growth.

How to connect with Lior Arussy

• https://www.linkedin.com/in/liorarussy/

• https://www.amazon.com/Dare-Author-Take-Charge-Narrative/dp/B0D4LGB2PK/ref=sr_1_1?adgrpid=1342506159679867&dib=eyJ2IjoiMSJ9.VDhea7RNCNV7ggvl5lsnCw.jZY3qemSOnzquTc0kr-UBFf16XpXHVi3n2Htha_fj9s&dib_tag=se&hvadid=83906905978822&hvbmt=be&hvdev=c&hvlocphy=96003&hvnetw=o&hvqmt=e&hvtargid=kwd-83907738438735%3Aloc-190&hydadcr=22566_13494478&keywords=dare+to+author+lior+arussy&msclkid=34e65b4829fe17279a4d3c2890efe6da&qid=1734392084&sr=8-1

Show Notes

[1:27] Brief intro on how Lior got to where they are today

[3:26] What sparked the transition to becoming a thought leader in customer experience and strategy execution from the corporate world.

[10:26] A common misconception companies have about driving transformational change.

[23:05] How to work with employees who are resistant to change and why it’s important to stop using the word “change” and start using “evolution”.

[29:11] Why focusing on employee engagement will drive up retention.

[32:08] How Lior tailors his strategies to align with the unique challenges of all the different sectors he has worked with.

[35:38] How to connect with Lior and pick up his book, “Dare to Author”

[36:35] One piece of advice from Lior’s book “Dare to Author”.

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