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Industrial04: B2B Content Marketing and LinkedIn Advertising | Industrial Product Marketing Part 4, Jim Londeree
Manage episode 407505368 series 3561430
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What if you could harness the power of LinkedIn to supercharge your B2B marketing efforts? Jim Londeree – the COO of Dream Factory, the B2B Content Marketing Agency that's making waves in Orlando, Florida – is on the show to tell us exactly how.
Jim gives us a peek into his treasure trove of LinkedIn marketing strategies from managing warm and cold contacts, to making the best use of groups and ads.
If you're in the industrial manufacturing sector and you've been seeking out effective ways to market your niche products, you're in for a treat. Jim Londeree delves into his rich experience with industrial product marketing, discussing why person-to-person connections, and trade shows, still hold their ground in the digital age. We also discuss crafting compelling emails, and the art of building personal brands, exploring how to balance content, calls to action, and value delivery to nurture existing connections.
We also examine LinkedIn's advertising potential and how you can leverage your existing content to create compelling ads. Jim shares insights into the long-term ROI for B2B marketing and why a focused approach is key when targeting a specialized audience. Lastly, we look at the opportunity to develop thought leadership on LinkedIn, and how small to mid-sized businesses can make the most of the platform.
Key Topics: • Blending Content Production and B2B Marketing • Marketing Strategies for Industrial Product Space • Crafting Emails and Building Personal Brands • LinkedIn Ads for Targeting Your Audience • Maximizing Content Marketing & LinkedIn Advertising • Using LinkedIn for Effective Marketing • Long-Term ROI for B2B Marketing
It's a packed episode with practical takeaways that are bound to transform your marketing game. Tune in!
Watch the full interview and learn more on YouTube and back at our full shownotes page here:B2B Content Marketing and LinkedIn Advertising | Industrial Product Marketing Part 4, Jim Londeree
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