Red Flags When Choosing a Marketing Agency: Control Your Ads & Protect Your Budget

Weeks Weekly

In this episode of The Weeks Weekly, we dive deep into two critical red flags to watch out for when hiring a marketing agency. As a small business owner, you need to know if you have control over your ad account and whether the agency’s fee structure aligns with your goals. 🚨

Many marketing agencies set up your ad campaigns under their own account, which means you lose control of your data, visibility into performance, and the ability to optimize future campaigns. In this episode, I explain why it’s essential to keep full ownership of your ad account and how to avoid getting locked out of your own business assets.

We also discuss the potential dangers of agencies that charge a percentage of your ad spend. While this fee structure may seem convenient at first, it often incentivizes agencies to push for higher ad budgets without necessarily improving your return on investment (ROI). Instead, I’ll show you how to find an agency that focuses on efficiency, optimization, and the right fee structures that align with your business's success.

What You’ll Learn in This Episode:

• Why controlling your own ad account is critical for long-term success.
• The risks of letting a marketing agency set up ads under their own account.
• Why a fee structure based on ad spend can hurt your bottom line.
• What fee structures to look for that benefit your business growth.
• How to maintain control over your digital marketing strategy.

Who is This Episode For?

• Small business owners who are working with or considering hiring a marketing agency.
• Entrepreneurs who want to ensure they have full control over their marketing assets and budget.
• Business owners who want to protect their investment in paid ads and avoid common pitfalls.

By the end of this episode, you’ll know how to protect your ad account, avoid inefficient spending, and ensure your marketing efforts are aligned with your business’s goals.

Key Takeaways:

1. Always make sure you have access and ownership of your ad account.
2. Be cautious of agencies that charge a percentage of your ad spend—it might incentivize unnecessary spending.
3. Look for fee structures that are performance-based or flat-rate for better alignment with your goals.

Don’t let an agency control your marketing success—take charge of your business and make every dollar count.

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