Leveraging Marketing Data for Success in the Food & Beverage Industry

Food & Beverage Talk by Morgan & Westfield

The power of successful marketing comes down to data. Michael Wangbickler is CEO of Balzac Communications & Marketing, a bespoke marketing agency for the F&B industry. He discusses changes in the industry that are impacting marketing campaigns, shares insights into the power of data, making customers feel special, building trust with consumers, and stories of marketing success and failures. Michael also introduces the Balzac Method for gathering and applying data to create a successful marketing campaign.

View the complete show notes for this episode.

Learn More:

• Our Food and Beverage M&A Experience
• Food and Beverage Industry Trends

Additional Resources:

• Download a free pdf copy of The Art of The Exit: The Complete Guide to Selling Your Business.
• Purchase your copy now of A Beginner’s Guide to Business Valuation | The Exit Strategy Handbook | Closing the Deal | Acquired
• Planning to sell your business? Schedule a free consultation today.
• To suggest guests, topics, or questions for future podcast episodes, contact Morgan & Westfield.
• Contact Morgan & Westfield to request a free copy of Jacob Orosz's latest book, Food and Beverage M&A: An Insider's Guide to Selling a Food or Beverage Business.

Listen to Other Episodes:

• A Food Marketing Pro Talks Research and Growth
• How Food Science and Marketing Will Impact the Future of Food
• Food Business Accelerator – Can Someone Explain This To Me?