Building a Brand for Success: Prioritizing Consumers Over Investors

Food & Beverage Talk by Morgan & Westfield

This interview with Koia founder Chris Hunter covers important lessons on building a company for eventual sale while prioritizing the brand and consumers. He emphasizes listening to customers over investors, navigating profitability pressures, strategic acquisitions, and the entrepreneurial journey.

Want More? Related Resources:

• Blackout Punch: An Entrepreneur’s Journey from Chaos to Clarity by Chris Hunter
• Food and Beverage M&A: An Insider’s Guide to Selling a Food or Beverage Manufacturing, Distribution, or Grocery Business by Jacob Orosz
• Additional Resources:
• Planning to sell your business? Schedule a free consultation today.
• Download a free PDF copy of The Art of The Exit: The Complete Guide to Selling Your Business, Acquired: The Art of Selling a Business With $10 Million to $100 Million in Revenue, and Food and Beverage M&A: An Insider’s Guide to Selling a Food or Beverage Manufacturing, Distribution, or Grocery Business.
• Purchase your copy now of A Beginner’s Guide to Business Valuation | The Exit Strategy Handbook | Closing the Deal
• To suggest guests, topics, or questions for future podcast episodes, contact Morgan & Westfield.

Listen to Other Episodes

• Building a Brand Name – A Love Affair with Chocolate
• The Challenges and Benefits of Moving to Plant-Based Proteins
• Top Criteria a Corporate Acquirer Looks for in an F&B Company