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What is Sales Enablement? And Why You Need the Function in Your Organization -- with Databrick's Danny Wasserman
Manage episode 447263817 series 3559950
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The stigma is gone when it comes to sales enablement. Once the red-headed stepchild, sales enablement has grown into a key part of a successful go-to-market program.
Join Danny Wasserman of Databricks in this episode of Closing Time as he talks about all things enablement - from answering the question ‘What is sales enablement’ to the tech stack, paths to an enablement career, and metrics that your enablement team should own.
We’ll also delve into when a team is ripe for an enablement leader and how leadership buy-in is key to making this function work for your organization.
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Connect With:
• Danny Wasserman: LinkedIn // Databricks
• Val Riley: LinkedIn
• Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube
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