))
Gated vs. Ungated Content…What’s the Real Answer for B2B Marketers? -- with Anthony Kennada
Manage episode 428991056 series 3559950
المحتوى المقدم من Insightly. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Insightly أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
To gate or not to gate? Or “Gate-gate.” Either way, this is a controversial topic in B2B marketing.
In this episode of Closing Time, we welcome Anthony Kennada of AudiencePlus, an online content experience platform. Anthony walks us through the value of owned media and talks about how to determine what is ‘exclusive content’ and therefore worthy of a gate of some kind.
He also explains how having a first-party relationship with your audience is vital to lowering the cost of distribution, measuring the impact of content, and connecting audience engagement to bottom-line revenue.
Shopping for a new CRM? Get a demo or start a free trial of Insightly's modern CRM that teams love.
Connect With:
• Anthony Kennada: LinkedIn // AudiencePlus website
• Val Riley: LinkedIn
• Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube
127 حلقات
مشاركة
