076: Merchandising Operations with Syntheum AI CEO Vinod Kumar

Salesforce Commerce Cloud Innovations

Vinod Kumar, former Head of Business Insights at Salesforce Commerce Cloud and current CEO of Syntheum AI, brings deep expertise in e-commerce and data analytics. Syntheum AI is the first Merchandising Operations Platform that works natively with Salesforce B2C Commerce Cloud to increase merchandising speed, improve merchandiser productivity, and unlock merchandiser capacity.

Learn more about Syntheum AI and how they aim to bring joy back to digital merchandising here - www.syntheum.ai.

Beyond tech, he’s the proud owner of Kushala Sip Coffee House, a community-centric business where he combines digital innovation with local impact. If you are looking for a place to grab coffee and meet people over small bites in metro Boston, try - www.kushalasip.coffee.

To contact Vinod Kumar, DM him on LinkedIn: https://www.linkedin.com/in/kvinod77/.

Show Highlights:

• Introduction to the concept of "merchandising operations" or "MerchOps" and its significance post-COVID.
• The role of AI and algorithmic intelligence in transforming digital merchandising tasks.
• Best practices and pitfalls in optimizing digital merchandising strategies.
• The importance of integrating digital product managers to support merchandisers.
• Future trends in digital merchandising, including the shift towards more creative and collaborative tasks.
• Balancing automation with the human touch through data interpretation and leveraging customer feedback.

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Episode Credits

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