069: The Growing Influence of Apps in Retail with Helen Slaven, CRO at POQ

Salesforce Commerce Cloud Innovations

What if your smartphone could not only enhance your shopping experience but also predict your needs before you even knew them? In this episode, we sit down with Helen Slaven, the Chief Revenue Officer at POQ, to explore the incredible impact of mobile apps and AI on the retail industry. With her journey starting at IBM, Helen offers a wealth of knowledge on the exponential growth of mobile technology and its critical role in e-commerce.

Discover the future of retail apps as Helen highlights the integration of Salesforce into mobile platforms, transforming them into powerful tools for customer engagement and retention. Learn how businesses can go beyond replicating e-commerce experiences by offering innovative functionalities like personal POS systems, geo-location prompts, and barcode scanners.

From AI-driven content creation to consumer-driven supply chains, this discussion uncovers how artificial intelligence is reshaping the retail landscape. Don't miss this insightful episode packed with expert knowledge on the future of mobile apps and the evolving dynamics of the retail industry.

Show Highlights:

• The transformative impact of mobile technology on e-commerce and retail.
• Statistics on smartphone usage and the projected growth of the mobile app industry.
• Enhancing retail apps with Salesforce integration for personalized customer experiences.
• Innovative app functionalities like personal POS systems, geo-location prompts, and barcode scanners.
• The role of AI in content creation, personalization, and its integration with Salesforce's Einstein and Data Cloud.
• Evolving retail landscape: user-generated content, consumer-driven supply chains, and AI's potential in forecasting and sustainability.

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.