057: Cross-Border eCommerce and Retail Trends with ESW Global CRO Martim Oliveira

Salesforce Commerce Cloud Innovations

Join us as we engage with the innovative mind of Martin Oliveira, Global Chief Revenue Officer at ESW. Martin unveils his professional evolution from fashion industry insider to e-commerce visionary, guiding us through the landscape of direct-to-consumer engagement and strategic market development.

This episode is for anyone looking to scale their direct-to-consumer brand globally as we dissect the challenges and unveil groundbreaking solutions. With Martin's insights, we're tearing down the barriers of international e-commerce, discussing how ESW's localized checkout solutions, smooth logistics, and unparalleled customer service are reshaping the shopping experience.

Learn how ESW and Salesforce are collaborating to craft seamless, personalized shopping journeys and how this plays out for brands like Dsquared2. Join us for this exploration of the vital synergy between customer needs, technology, and the continuous evolution of online retail.

Show Highlights:

• Strategies for scaling direct-to-consumer (DTC) brands internationally, including creating localized shopping experiences.

• ESW's approach to simplifying international e-commerce with localized checkout, logistics, and customer service.

• The role of returns management and trade regulations in international market expansion.

• Trends in global e-commerce, the impact of consumer behavior on strategies, and the partnership between ESW and Salesforce.

• The application of AI in payment processing, customer service, and returns management to enhance e-commerce operations.

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Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.