Reframing Visit Detroit's Reputation With Chris Moyer, Senior Director of Communications at Visit Detroit

From Persona To Personal

Chris Moyer is the Senior Director of Communications at Visit Detroit, where he utilizes his storytelling abilities and expertise in connecting people to bring visitors to the Detroit area. He is a seasoned communications strategist with nearly two decades of experience in government, clean energy, and economic development across the US and UK. As a passionate advocate for family and dogs, it's unclear which holds precedence in his heart. However, it's evident that he has a passion for traveling, Detroit sports, soccer, and the complex connections between public policy, the energy industry, digital transformation, customer experience, and politics. Chris is a Detroit enthusiast, lifelong learner, traveler, and aging athlete.

What you’ll learn in this episode:

If your city has great qualities and is even thought to be a hidden gem but is often perceived negatively, what can you say to potential tourists to change their minds and encourage them to visit?

As an experienced communication strategist, Chris Moyers is addressing and reshaping the Detroit area's negative reputation by highlighting the positive aspects of the region. Leading the Visit Detroit initiative, he is reviving and improving the city's tarnished image by showcasing its residents' accomplishments, the vibrant small business community, and the city's rich cultural history. Over the next year, Chris will focus on specific themes such as innovation, music, and culture. By positioning Detroit as a foundational building block of American culture, he aims to attract visitors who are seeking a unique and authentic experience.

On this episode of From Persona to Personal, Roger Hurni chats with Chris Moyer, Senior Director of Communications at Visit Detroit, about effective ways to rehabilitate the reputation of a city to attract tourists. Chris talks about overcoming the perception that Detroit is unsafe, highlights the tremendous cultural and historical impacts of the area, and discusses Visit Detroit’s approach to using AI and a mobile-friendly website for marketing.