WTW019 The 5 Vital Checks To Carry Out Before Using Any Name

What's The Worst That Can Happen?

Today, on the podcast, we’re doing something a little different. For the next 3 weeks we’ll be focusing on a topic that Suzanne is asked about time and time again … trademarks.

Earlier this year over 3000 people registered for Suzanne’s Trademark Implementation Sprint and since then she’s helped hundreds of people in actually going forward to register their trademarks.

In this episode she shares the 5 vital checks that you need to carry out before you think about using any name for your business whether applying for a trademark or not.

Business name, name of a programme, membership site, course, book or methodology, anything you're naming for your business needs to be run through this checking process if you want to avoid someone with the same name accusing you of copyright infringement at a later date.

This really is a must listen for anyone thinking about naming anything in their business!

In this episode:

[5:00] Suzanne recounts the case of a client who was set to run an event in two days, only to be informed that she was infringing on another person’s trademark and with that came costly implications.

[7:05] What’s the worst that could happen if you don’t carry out these 5 vital checks?

[9:03] Which 2 vital checks are the most important to perform first?

[12:20] What are the other 3 vital checks that you need to carry out before choosing a name?

[18:10] Is there a registry for business names that are not company names?

[22:52] What should you do if you discover that somebody else is using your proposed name?

[35:53] Can you stop another business from using your name?

Please note: In this episode Suzanne refers to a workbook and pop up Facebook group which were only available during the live Trademark Implementation Sprint earlier this year.

If you would like to listen to all of the replays and receive the downloadable workbooks from Suzanne’s Trademark Implementation Sprint sessions go to:

www.suzannedibble.com/podcastresources

The contents of this podcast are provided for information purposes only and are not intended to amount to advice. You should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Suzanne Dibble and Niche Legal Solutions Limited disclaim all liability and responsibility arising from any reliance placed on any of the contents of this podcast (other than in relation to matters for which is not legally permissible to disclaim liability)