Franchise Sales Secrets Audiobook - Chapter 8 - Create and Use Systems to Run Your Business

Franchise Sales Secrets

In Chapter 8 of my book Franchise Sales Secrets, I talk about the value of creating and implementing systems to ensure that franchisees deliver on your brand promise. In a franchise, a system is a way of doing things to produce a specific business result. The system is the solution to get the results you want. I outline three characteristics of a great system, six mindshifts and mindsets that are critical for you and your franchisees to have to succeed in franchising, the essence of the book The E-Myth and why many entrepreneurs still don't understand this concept and why they struggle in their new franchise business, how entrepreneurs, managers, and technicians view the work of a business very differently (and what you must do to ensure that these personalities work together), and the three stages of business that every franchisor and franchisee go through on the way to success.