Defining your brand when recruiting apprentices or new staff

The Apprenticeship Godmother

In this episode of The Apprenticeship Godmother Podcast, host Sarah Abel talks about the importance of defining your brand when recruiting new members of staff.

Sarah explains why you need clear defined values when recruiting, and how you can define your values for yourself. She talks about what to look for in new apprentices, and why you need to align your employees with the core values of your business.

Sarah discusses the difference between a mission statement and a vision statement, and the importance of having both within your business. She also explains why you need a unique selling point, and gives tips on how to figure out what is important to you in defining your brand values.

In this episode you will learn:

• How to define your core values
• The difference between a mission statement and a vision statement
• Why you don’t need to pay top rates to attract top employees
• Tips for discovering your unique selling point
• Why Sarah puts emphasis on development and learning with her salon

For more information about apprenticeships, and to connect with Sarah, head to: https://linktr.ee/tnbhairbeautyhealthtraining

The Apprenticeship Godmother Podcast is the show which highlights what salon owners, entrepreneurs and hair, beauty and wellness businesses really need to know about employing an apprentice to have a successful experience for both the employer and the apprentice too. This show covers everything from how to find the perfect placement if you want to train as a hair, beauty or wellness professional right through to explaining the step by step process of how to employ an apprentice in your salon. This podcast will highlight all the traits of creating a successful apprenticeship.