LinkedIn as a Brand-Building Powerhouse with Rachel Kennedy

B2B Marketing Methods

In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Rachel Kennedy, the founder of Southern Lighthouse. They discuss the power of LinkedIn in building personal and company brands, especially for B2B businesses. Rachel shares her journey from a career recruiter to an employer branding expert, and offers insights into creating a compelling LinkedIn presence.

Key topics include the importance of consistency, strategic content creation, and overcoming common LinkedIn challenges. Rachel also introduces her upcoming LinkedIn Brand Accelerator program, designed to help business leaders maximize their LinkedIn potential. Tune in for actionable tips to enhance your LinkedIn strategy and drive business growth

Topics Discussed:

• LinkedIn’s role in building personal and company brands
• Employer branding to attract and retain top talent
• Unifying HR and marketing for seamless recruitment and brand messaging
• Building a LinkedIn strategy with consistent, sustainable content
• Addressing LinkedIn challenges (time, authenticity, confidence)
• Using LinkedIn polls for lead generation and business insights
• Optimizing LinkedIn profiles for visibility and networking

To learn more about Rachel Kennedy, connect with her on LinkedIn at: https://www.linkedin.com/in/rachelkingkennedy/

To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/

To connect with Marketing Refresh, visit: MarketingRefresh.com