#34: The Email Paramedic: Troy Ericson

Marshall Sylver Live

Troy shares the secrets behind generating over $100 million for his clients since 2019 through his companies, EmailDeliverability.com, MailGenius.com, & EmailListManagement.com. Known as the Email Paramedic, Troy and his leading Email List Management Agency have revolutionized email copy and deliverability, crafting campaigns that break through the noise and convert.

Whether you're a business owner seeking to amplify your email marketing efforts, a copywriter looking to hone your craft, or simply fascinated by the potential of digital marketing to generate wealth, Troy's journey and insights offer invaluable lessons in achieving success in the digital age.

Troy Ericson is the founder of Email Paramedic, a premier email list management agency renowned for generating over $100 million in revenue for clients since 2019. Troy began his entrepreneurial journey at 23, achieving millionaire status by 26. Recognized as the #20 copywriter globally by Traffic & Funnels, his expertise is widely acknowledged in the industry.

💥HIGHLIGHTS:

Ensure Congruency: Align your email campaigns with what your audience expects when they sign up, boosting engagement and resonating with your audience.

List Revival: Win back dormant subscribers by focusing on the most active ones and tailoring your approach to re-engage those who have lost interest.

Use AI Effectively: Incorporate AI tools for research and technical processes, but maintain the unique, personal touch that only you can bring to your email content.

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💻 Connect with Troy Ericson:

Instagram | https://www.instagram.com/yosoytroy/

YouTube | https://www.youtube.com/c/TroyEricson

TikTok | https://www.tiktok.com/@troyericson

Facebook | https://www.facebook.com/troyallenericson/

Want to know more about Troy Ericson? You may visit https://www.troyericson.com/

⏰TIMESTAMPS:

00:00 Email expert Troy Erickson shares marketing insights.

06:06 Concerns about emailing too frequently for marketers.

07:55 Consistent emails match opt-in content, engaging copywriting.

11:06 Check technicals and email engaged recipients regularly.

13:24 AI impact on marketing and personalization importance.

19:01 Email subject lines need specificity and curiosity.

22:08 Send engaging emails to recent inactive subscribers.

24:26 Email allows for more content, context, and trust.

27:47 Restaurants should send occasional, interesting emails to customers.

32:01 Identify popular topics via one-line reply email.

33:36 Be selective with clients, avoid demanding ones.

39:34 Assessing compatibility for potential business relationships.

42:43 Considering broadening services beyond email for valuation.

43:46 Preferring agency work over coaching for business.

47:42 Cold email offer resonated more with customers.

52:46 Targeting depends on your product and offer.

53:46 Balancing broad and specific for success.