Courtney Johnson on Leveraging Content to Build a Personal Brand

The Rough Draft

Today on The Rough Draft we talk with content creator & solopreneur, Courtney Johnson. Courtney has such a fascinating methodology on creative storytelling. Her delivery mechanism is primarily social media, but she uses many types of digital marketing to grow her personal brand as a mentor and consultant. We talk about how she focuses on creating a lot of content - no matter how good or bad she thinks it is - and how this not only led to her overall success, but also generated nearly 8 million views on what she would say is objectively a bad piece of content. We get into her simple daily habits, different tools used in her workflow, and how a content creator should never leave anything in their drafts. Alright, here’s our conversation with Courtney Johnson.

Guest Bio

Courtney Johnson is an Austin-based solopreneur, social media consultant, personal brand manager for tech execs, and content creator who writes about motivation, personal brand, career, and marketing. She is the creator of the Monday Megaphone Newsletter, Level up on LinkedIn Program, and Level up on TikTok program.

Additional Resources

• LinkedIn: courtneylynnjohnson
• Instagram: courtlynnjohnson
• TikTok: @courtney..johnson
• You can find info on Courtney’s new podcast “Slay the Gatekeeper” on her instagram
• Courtney’s Patreon
• Courtney’s Problematic Career Cheat Codes
• Courtney’s “Level Up on LinkedIn” Program
• Courtney’s “Level Up on TikTok” Program
• “The One Thing” - by Gary Keller & Jay Papasan
• Flown

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