Maximizing Opportunities with Joint Venture Marketing | Ep 12

Little Gym, Big Heart with Devin Gage

“Your space is a form of value that you can provide other businesses to generate referrals for yourself up next”

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage provides insight into joint venture marketing, specifically tailored for fitness professionals looking to expand their client base and enhance local market publicity. It begins by clarifying joint venture marketing as a sophisticated form of referral marketing, aimed at leveraging other businesses' networks. Devin emphasizes the importance of recognizing one's value to other businesses, beyond just fitness knowledge. It outlines various forms of value that fitness professionals can offer, such as expertise, physical space for advertisements, email lists with potential clients, and influence over clientele.

Get ready to engage in today’s episode!

Timestamps:

(00:41) - Understanding Joint Venture Marketing

(00:58) - Identifying Your Value as a Fitness Professional

(02:17) - Exploring Areas of Value You Can Offer

(03:18) - Leveraging Your Email List and Influence

(05:35) - Creating Value Through Services and Partnerships

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