Driving Success: A Journey through Automotive Marketing with Volker Jaeckel

The Business Growth Show

Welcome back to another exciting episode of the Business Growth Show, where we connect with entrepreneurs, business owners, and high-level executives to explore best practices for growing businesses across various industries. I'm your host, Jenni White, and today, we have a special guest, Volker Jaeckel, the Head of Marketing for Unstoppable, a rapidly growing automotive group based in Temecula, California.

In this engaging conversation, Volker shares his incredible journey through the world of digital marketing, from being featured on magazine covers to penning books. Discover how Volker's diverse experiences brought him to the vibrant automotive scene of Southern California, where he now plays a pivotal role in the success of Unstoppable.

Volker takes us through his transition from Northern California to Southern California, steering marketing efforts for various groups and facing unexpected challenges like the impact of COVID-19 on the automotive industry. Learn how he navigated through uncertainties, seizing opportunities to contribute to the growth of Mercedes-Benz of Temecula, which achieved a remarkable 30% growth during the pandemic.

Tune in to gain insights into Volker's strategic marketing plans and discover the unique dynamics of the automotive industry during challenging times. Whether you're a marketing enthusiast, business owner, or automotive aficionado, this episode offers a compelling journey through the world of automotive marketing with Volker Jaeckel. Don't miss out on the valuable lessons and stories shared on this episode of the Business Growth Show!