#89 Marketing the game: 50 dynamic strategies for success

Sports CDP Crash Course - Data Talks

Welcome to another episode of our new series “Marketing the Game”, where we delve deeper into the world of sports marketing segmentation to help you better understand the strategies and techniques used to reach your target audience.

We’re presenting an extensive list of 50 dynamic segments that can elevate your ROI and drive profitability. Tune in to discover a diverse range of segments, from loyal season ticket holders to engaged social media followers, VIP box seat enthusiasts, and fans of specific players. Whether you’re targeting international supporters, collaborating with local schools, or engaging fitness enthusiasts, we’ve got you covered.

Uncover the power of catering to each segment’s unique interests and needs, and witness how personalized marketing can amplify engagement, loyalty, and your sports club’s success.

In no particular order:

1. New Season Ticket Holders
2. Season Ticket Renewals
3. VIP Box Seat Holders
4. Single Game Ticket Buyers
5. Corporate Suite Clients
6. Family Package Buyers
7. Student Discount Ticket Buyers
8. Group Ticket Buyers
9. Fan Club Members
10. Social Media Engagers
11. Merchandise Buyers
12. Online Store Browsers
13. Email Subscribers
14. App Users
15. Mobile Ticket Users
16. Concession Stand Purchasers
17. Attendees of Special Events
18. Away Game Travel Package Buyers
19. International Fans
20. Local Fans
21. Fans of Specific Player(s)
22. Youth Sports Program Participants
23. School and College Partnerships
24. Sponsors and Partners
25. Members of Youth Organizations
26. Birthday Package Buyers
27. Senior Citizen Discount Ticket Buyers
28. Fan Survey Respondents
29. Contest and Giveaway Participants
30. Non-Local Fans (Potential Travel Package Buyers)
31. Fans Interested in Memorabilia
32. Fans Interested in Autograph Sessions
33. Fitness Enthusiasts (Gym or Health Club Collaborations)
34. Charity and Community Event Participants
35. Fans Interested in Game Day Experiences
36. Fans Interested in Fan Engagement Apps
37. Alumni of Local Schools/Colleges
38. Subscribers to Premium Content (Podcasts, Video Series)
39. Fantasy Sports Players
40. Social Responsibility Supporters (Eco-Friendly Initiatives, etc.)
41. Fans of Rival Teams (Promote Friendly Rivalry Events)
42. Inactive Fans (Engagement Reactivation)
43. Event Ticket Upgraders (From Regular to Premium Seating)
44. Early Access Subscribers
45. Fans with Seasonal Preferences (Summer vs. Winter Sports)
46. Event Attendees with Children
47. Fans Interested in Behind-the-Scenes Experiences
48. Fans Interested in Player Meet-and-Greets