Victoria's Secret CCO Chris Rupp On Transforming CX With Tech: RFID, Fitting Rooms, Loyalty & More

Retail Technology Spotlight Series

In this exclusive interview from recorded live on Shoptalk TV, and brought to you with the help and support of Meta, Chris Walton and Anne Mezzenga of Omni Talk Retail sit down with Chris Rupp, Chief Customer Officer at Victoria’s Secret, to discuss the brand’s digital transformation and innovative strategies for enhancing the customer experience.

With an impressive background spanning roles at Amazon, Microsoft, and Albertsons, Rupp shares insights on Victoria’s Secret’s journey to leverage technology and data to better serve its diverse customer base. Discover how the company is utilizing RFID, fitting room technology like Crave, and a revamped loyalty program to create more seamless omnichannel experiences.

Rupp dives into the success of Victoria’s Secret’s home try-on program, the launch of the new Body by Victoria collection, and the brand’s focus on comfort and evolving consumer preferences. She also discusses the importance of customer segmentation, using generational and psychographic data to personalize marketing efforts and product recommendations.

Learn how Victoria’s Secret is empowering store associates with mobile POS, virtual backroom capabilities, and exploring generative AI to provide exceptional customer service. Rupp also touches on the company’s influencer marketing strategy, partnerships, and efforts to streamline returns and self-checkout processes.

Don’t miss this engaging conversation about the future of retail and how Victoria’s Secret is staying ahead of the curve with Chris at the helm!

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