Inside Amazon's Social Commerce Strategy With Julie Haleluk & Wayne Purboo | Spotlight Series

Retail Technology Spotlight Series

In this Retail Technology Spotlight Series episode, Julie Haleluk, Global Head of Growth at Amazon Shopping Video, and Wayne Purboo, VP of Amazon Advertising and Amazon Shoppable Video, join Omni Talk to reveal the future of social commerce and how AI is transforming the way we shop.

From the evolution of shoppable video to agentic commerce, Julie and Wayne break down why social commerce isn't going away, how to measure video content beyond the live moment, and why brands need to clean up their data NOW before AI agents start shopping for customers.

If you've ever wondered what's next in retail video and social commerce, this episode is for you.

🔑 Topics covered:

• How AI is reshaping the customer journey without replacing human connection
• The difference between social commerce and emerging agentic commerce
• Why video content lowers return rates and drives purchase confidence
• How to measure attribution across the evolving customer touchpoint journey
• What brands must do to prepare for AI agents shopping on behalf of customers
• Why Shop the Show on Prime Video is changing second-screen shopping

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Want to get tickets to SoCom? Head to SoCom.live now to register!

#socialcommerce #amazonlive #shoppablevideo #retailai #ecommerce #omnitalk #retailtech #agenticcommerce #videcommerce #retailinnovation #amazonadvertising #retailpodcast

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