Metrics to Mastery: Unveiling the Media Landscape

The Paid Media Playbook

Laura and Lisa welcome you to the Paid Media Playbook. Laura, with her rich tapestry of experiences, delves deep into her transition from a media maven to an entrepreneur. The duo navigates the intricate maze of starting an agency, the evolution of media buying, and the resilience required in the face of challenges. With a blend of personal anecdotes and industry insights, this episode promises a deep dive into the world of media, offering listeners a unique perspective on the balance between expertise and entrepreneurship.

Chapters:

• 00:00:00 - Dive into the World of Paid Media: Laura's Entrepreneurial Journey
• 00:04:45 - From Media Expert to Agency Owner: Tapping into Existing Relationships
• 00:07:06 - The Evolution of Media Buying: Adapting to the Digital Landscape
• 00:10:11 - Setting the Stage: Blueprint for Agency Growth and Future Aspirations

Links and Resources:

• Subscribe to our newsletter here
• Laura Szczes on LinkedIn
• Lisa Wekellis on LinkedIn
• Double Z Media Website
• Double Z Media on LinkedIn

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