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Why video marketing should be the cornerstone of your marketing activities
Manage episode 444602480 series 3502529
المحتوى المقدم من Laura Hanlon & Adam Smith, Laura Hanlon, and Adam Smith. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Laura Hanlon & Adam Smith, Laura Hanlon, and Adam Smith أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In this episode, we are joined by Robert Edmonds, the Founder and Creative Director of NRG Digital. We discuss the importance of video marketing and share key insights such as the rise and impact of video content on mobile traffic, the significance of crafting a clear and consistent brand message, and how businesses of all sizes can start leveraging video effectively.
Robert shares invaluable advice on following one's passion, the importance of consistency, and never giving up, while also touching on how advancements in technology, particularly AI, are making video production more accessible and streamlined.
The episode is packed with practical tips for both beginners and those looking to scale their video marketing efforts, emphasising the necessity of quality content that engages and resonates with audiences.
Key Takeaways:
- The importance of following your passion, being consistent, and never giving up
- Power of Human Connection
- Video's dominance in mobile traffic
- Embracing AI
- Quality over Quantity
- Simplifying Complex Messages
- Start Small: Begin with smartphone videos.
- Look for inspiration: learn from industry examples.
- Working with an Agency: Choose an agency that understands your business.
Links:
Connect with Rob & NRG Digital:
NRG Digital Website : https://www.nrgdigital.co.uk/
Instagram : https://www .instagram.com/nrgdigital
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