127: From The Derby to Courtrooms to Kentucky Bourbon: Legal and Business Insights from Andre Regard

Ten Golden Rules Internet Marketing for Law Firms Podcast

Behind every successful lawyer is a blend of expertise, adaptability, and a knack for storytelling—and Andre Regard exemplifies all three. Today I am joined by Andre, whose journey spans from the horse tracks of Kentucky to bourbon distilleries and high-stakes litigation. He shares insights on building a versatile legal career, the art of client service, and the intersection of passion and profession. Andre’s approach to blending personal passions with professional expertise will leave you inspired and ready to think differently about your own legal practice.

Key Topics

03:09 - Andre shares his unique journey from Louisiana to Georgetown University and the Navy.

06:27 - Transitioning into equine law and balancing passion with legal expertise.

07:15 - Inside the world of thoroughbred racing, syndications, and high-value horses.

09:07 - Stories from representing some of the most prominent horse owners and breeders.

11:02 - The remarkable case of Curlin, a $75 million horse.

11:51 - Unique legal challenges in the equine world, including genetic anomalies in breeding.

14:51 - Andre’s evolution into complex business litigation and contingency cases.

16:46 - How Andre tackled COVID-era litigation, from FMLA cases to tuition disputes.

18:30 - The story behind Kentucky Senator Bourbon and how the brand was born.

20:31 - The unique three-tier structure of the bourbon industry.

22:31 - Plans for expansion, including upcoming bourbon releases in Louisiana.

23:23 - How bourbon law became a niche practice area for Andre.

26:53 - Advice for young attorneys: customer service is your greatest asset.

29:32 - How Andre leverages third-party legal providers for efficiency.

32:07 - The crucial role of intake in law firm growth and success.

34:59 - The financial math behind investing in intake staff.

38:33 - Breaking down the four pillars of a successful business: sales, production, administration, and leadership.

39:01 - Andre’s productivity tools: Teams, Monday.com, and his iPhone reminder app.

40:07 - Personal wellness: Andre’s daily one-hour morning walks.

44:47 - How to contact Andre and why he’s always ready to share a bourbon over conversation.

Resources Mentioned

Technologies & Apps:

• Microsoft Teams – Collaboration and communication platform.
• Monday.com – Project management and task tracking tool.
• iPhone Reminder App – Personal productivity tool.
• Zoom – Video conferencing platform.

Books:

• The Art of War by Sun Tzu - https://a.co/d/fYbDvUC
• On War by Carl von Clausewitz - https://a.co/d/cHUcQj0
• Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne - https://a.co/d/eQgSiu8

Other:

• CallRail – Call tracking and analytics software. - https://hey.callrail.com/
• LegalSoft – Remote legal services provider. - https://www.legalsoft.com/

About Guest:

Andre F. Regard has practiced in various state and federal courts since 2000. He is a seasoned litigator and business transactions attorney. Andre has prevailed in complex business cases for clients in both state and federal courts.

Andre F. Regard grew up in Louisiana and attended Georgetown University for undergraduate and law school. He served in the Navy for 8 years as a Supply Corps officer with the Nuclear Navy. Andre lives on a farm in Kentucky with his wife Jennifer and their seven children. Andre has been an active thoroughbred horse owner and breeder since 1996.

https://www.regardlaw.com/

https://www.linkedin.com/in/andre-regard-5057b83/

https://www.instagram.com/andreregard/

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide.

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