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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
المحتوى المقدم من hoaisonbk. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة hoaisonbk أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
المحتوى المقدم من hoaisonbk. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة hoaisonbk أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Indulge in Opulence! Chanel Golden Logo Black White Blanket - Your Luxurious Fleece for Home Decor. Get Yours Today! 🖤✨ #LuxuryLiving" Link: https://olmom.com/product/chanel-golden-logo-black-white-ziczac-luxury-brand-premium-blanket-fleece-home-decor-150947
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Enhancing Small Bathroom Spaces: Tips and Tricks by Olmom Store. Maximize your small bathroom's potential with these expert suggestions. 🛀✨ #SmallBathroomTips #BathroomRenovation. Read: How to Set Up Decorative Towels in Bathroom
Towel Setup in Bathroom: Create a stylish and functional display with these towel arrangement ideas. Discover different techniques for an organized bathroom. Link: How can i make small bathroom look better
Get inspired with our complete guide to decorating your bathroom with the Chanel bathroom set. Discover stylish ideas and tips to create an elegant and luxurious space. 🚿💎 #BathroomDecor #ChanelInspiration #LuxuryBathrooms Read: how to set bathroom accessories
When it comes to luxury and style, Chanel is a name that immediately comes to mind. Known for their timeless elegance and impeccable craftsmanship, Chanel products have the ability to transform any space into a haven of sophistication. Read more: https://olmom.com/elevate-your-bathroom-with-a-chanel-inspired-decorative-set…
When it comes to luxury and style, Chanel is a name that immediately comes to mind. Known for their timeless elegance and impeccable craftsmanship, Chanel products have the ability to transform any space into a haven of sophistication. Read more: how to set up a bathroom
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.