21: Scale Your Beauty Business By 52% By Creating a Hybrid Business Model with Birdie Lee

Elizabeth Yang Show: Social Sales Strategy for Diverse Leaders

Birdie Lee is a successful serial beauty entrepreneur with a brick-and-mortar studio that’s a one-stop shop specializing in fine line tattoos, gel nail services, lash extensions, permanent brows, and body contouring.

She knew how to bring in new clients, but hit a plateau in her revenue because she couldn’t figure out how to scale to that next level.

It was frustrating for her because she was able to double her sales every year on her own, but for the first time, she felt stuck.

In this episode, Birdie shares how Elizabeth supported her to create a high-ticket online offer to attract high value clients and the shifts she needed to make in her brick-and-mortar business that would allow her reach her sales goals with this new hybrid business model.

A forward way of doing business, this hybrid business model of having online and brick-and-mortar revenue streams, allowed her to break through her plateau with a steady 52% increase in high value sales.

They also discuss how Birdie needed to shift from being an expert and a mentor to becoming a better leader for her team to be able to contribute to that growth and take on more clients without burning out.

Tune in to hear the powerful work Birdie did to transform her self-worth to feel confident to raise her prices and create a high ticket online offer, show up differently as a leader, and step into her next-level of entrepreneurship online with a premium brand.

02:50 —How Birdie increased sales 52% with a hybrid business of online and brick-and-mortar income streams

05:42 — What was causing a plateau in Birdie’s business and what she changed to scale past it

14:55 — The shifts she made to coach her team to manage and add to the brand’s growth and their own individual sales

👋 CONNECT WITH PA'KOULAJP “BIRDIE” LEE (SHE/HER)

Birdie Lee is the owner of PLee Beauty, a studio that specializes in gel nail services, lash extensions, permanent brows, body contouring. She is also the owner of BLINKD, an extension of PLee Beauty which specializes in Fine Line Tattoos.

In addition to her beauty services, Birdie also offers different online and in-person mentorship programs to start your own beauty Fine Line Tattoos or Lash business. She guides you from getting state certified to hands-on mentoring and training in the technique to the grand opening of your business and becoming booked and staying busy with new clients

https://www.pleebeauty.com/

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CONNECT WITH ELIZABETH

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