13: How to Attract High Value Clients That Pay Premium Prices
Manage episode 378099284 series 3480602
Even established businesses can still make these startup mistakes.
When you first start your business, it can be easy to think if you offer lower prices or a discount it will help you attract those initial clients and think that they’ll have such a great experience, they’ll buy again at full price.
Discounts and low prices attract “Walmart” shoppers.
When you want to raise your prices and work with more high-end clients, you can’t turn those “Walmart” shoppers into “Nordstrom” shoppers.
Becoming first choice for high value clients is all about your premium brand and positioning over time.
In this episode, Elizabeth shares what you need to understand about high-end buyer psychology and three strategies you can start using now to attract high value clients who will buy at any price point.
01:44 — Discounting or starting at a lower price point positions you like Walmart
03:01 — Becoming the first choice for high value clients is all about your premium brand and positioning over time
04:01 — Understanding the psychology of transactional buyers, value buyers, and relationship buyers
12:49 — How to go from general to specialized to attract high value clients
16:06 — Why a couple of weeks isn’t enough time to determine if your messaging is working
17:59 — How to ensure your experience delivers on your brand promise
19:42 — What results you can expect when you focus on building a premium brand
🚀 APPLY FOR THE SOCIAL SALES ACCELERATOR
The new way to sell is on social media. This accelerator is for professional service-based entrepreneurs desiring to learn how to generate leads online by optimizing their social media presence to convert their dreamy premium clients into sales. All with no ad spend.
https://elizabethyang.biz/thesocialsalesaccelerator-results
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WIN 1 MONTH ACCESS TO SALES MASTERY MASTERMIND
Today through Tuesday, August 15, when you subscribe, leave a review, and share it , you’ll be entered to win 30 days of access to Sales Mastery Mastermind, the place to be to master classy sales conversations that convert into premium client YESES!
Each week focuses on targeted areas in order for you to master sales from your success mindset to tactical lead generation and sales skills and elevated strategies for high value clients. Focus areas include installing new success beliefs, sales role-playing, and conversations, taking messy action with lead generation and tactical nurturing and follow-up strategies.
To enter, subscribe to my YouTube channel @ElizabethYang_real and on Apple or Spotify
Then, write a review, take a screenshot of the review and share that screenshot on your Facebook Profile, and tag me!
You have until Tuesday, August 15, to enter, and 10 winners will be randomly selected and notified through a direct message on Facebook!
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💸Grab the Free Conversations to Dollars: Your High-Value Worth Sales Guide
Turn your classy conversations into happy sales with your high-value worth sales guide! Inside you’ll get the 6 Magical Words that (Nearly) Guarantees You Get A Reply Back to DM Do’s & Don’ts to The 3 Common Objections with Premium Sales & How to Respond and so much more!
Sign Up for Conversations to Dollars
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For 6-to 7-figure earners, professional service providers, coaches, and consultants looking to up level their high-value worth shift to become the premium first choice attracting high-end clients on social media as the main source of lead generation This is the community if you’re looking to elevate your brand authority to charge more, improve quality leads and have more authentic conversations that convert into happy sales.
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💸Get Happy Sales Online Faster
Book a discovery call and see how my team and I can support you with expanding your brand authority online to attract happy sales with high value clients faster!
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CONNECT WITH ELIZABETH
🌐 Website: https://elizabethyang.biz/
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